Located in Shopping Morumbi, it has 2,290 square meters and a complete mix of the company’s products. Including the company’s home fashion line. The inauguration is part of Riachuelo’s expansion plan, which already has 318 stores.

A place where everyone can put into practice our motto: be you, be happy, your way”, explains Elio Silva, Riachuelo’s marketing executive director.In the new store, customers can still interact with the fitting room mirror to consult other product cores and sizes and request new items without having to call an attendant.

The Riachuelo Mais space is one of the brand’s novelties to attract customers to the physical store. There, consumers can customize their jackets, T-shirts, and even children’s bodies. As fingerprints are printed on the spot.Line dedicated exclusively to dressing the home, Casa Riachuelo gains for the first time a space with its own entrance.

The new store is already born with the international seal Healthy Building Certificate, which attests to the health of buildings based on the quality of the environment.